Who is Swankologie for?

Swankologie coaches independent salon owners, salon suite owners, barbershop owners, beauty entrepreneurs, and stylists who want to transition from working behind the chair to owning a thriving salon business.

Who founded Swankologie?

Swankologie was founded by Vernessa Mathurin, a salon professional and salon owner with over 25 years of experience. Vernessa's own salon maintains a 90% repeat-client base.

What problems does Swankologie help solve?

Swankologie helps salon owners fix inconsistent revenue, empty appointment slots, client retention problems, burnout, marketing confusion, and team leadership challenges.

How does Swankologie coaching work?

The process is three steps: schedule a consultation, share your specific area of concern, and receive a customized strategy tailored to your salon business.

Where is Swankologie located?

Swankologie is based in McKinney, Texas, and serves salon owners across the United States, Canada, and the Caribbean through remote coaching.

Talent Got You Here

Strategy Takes You Further

Helping salon owners build loyal clients, sustainable growth, and profitable businesses.

Salons are all about helping clients feel and look their best. Let’s create an unforgettable and enjoyable experience for both you and your clients!

WHAT WE DO

Refresh Your Business With A New Spirit

keep your books full

your clients satisfied

your time well managed

WHY WE MAKE AN IMPACT

Your Happiness Matters

We all have an opportunity to make a positive impact on our clients’ lives. Your happiness at work is key to making that possible!

"Having Vernessa's insight and ear in my small business startup was encouraging and motivating. I didn't need a cheerleader, but was excited that she loved and believed in my business like I did as I got started. I appreciated her solid feedback as I grew my mindful tiny wedding business idea into reality."

Eva Wilkins // Altar Events

"With Vernessa's expertise in running and operating her own business, she was able to provide, give me sound advice and resources. She helped me with getting my business off the ground. Those early initial steps I feel, has led to the success I am at now."

Brittany Conerly // Brittany Conerly Photography

Brittany Conerly //Brittany Conerly Photography

"Vernessa provided tailored guidance and recommendations that prevented costly “trial and error” mistakes that are otherwise unknown to new business owners. Her services were unparalleled in navigating through the formalities of starting a small business, and her advice was ideal for the vision we had for Fadez By Q Barbershop."

Mark Richardson // Fadez By Q

How We Help

Your Plan for Transformation

We understand that running a successful salon can seem challenging, but it doesn’t have to be. Let’s create a plan that will make your job feel like a hobby!

Download this PDF to learn 3 ways to enhance your customer’s experience

Want A Freebie?

Are you ready to transform?

You’re part of an incredibly talented group of creators. At Swankologie, we want you to flourish and succeed! Let’s transform your business and soar to new heights!

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